No Pink (Margaret Crane)
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More about "No Pink (Margaret Crane)"
Margaret Crane (*1941 in the USA) is a graphic designer and inventor of the pregnancy test for home use. Her idea and prototype were recognized in 2 patents (1969).However, the home pregnancy test was not successfully launched on the US market until much later (around 1977). Despite its success, Margaret Crane never saw a penny for her patented invention.
The painting technique of this work
The basis is a white canvas, which was colored with ink in a random process. In the next step, the artist paints the portrait into the resulting areas. The idea behind this type of representation is the fact that women and their contributions are not seen clearly and unambiguously. The portrait series aims to make women like Margaret Crane more visible and thus better known.
Who is Margaret Crane?
At the age of 26, Crane was hired by the pharmaceutical company Organon in 1967 to work on a new line of cosmetics for the company.When she visited the company's laboratory one day, she noticed a lot of test tubes.She asked curiously, and to her surprise, they were pregnancy tests - for use by doctors. Each test tube contained reagents that, when mixed with the urine of a pregnant woman, indicated pregnancy by forming a red ring at the bottom of the test tube. Inspired by this, Crane saw the possibility of using this as a home pregnancy test.She thought it was so simple that women could perform this test at home without medical supervision, and in a quicker way.
Crane had no prior scientific knowledge, but she wanted the pregnancy test to be a private matter for every woman. So Crane took matters into her own hands and began working on her prototype at her home in New York.She designed her first model, which resembled the tests she had observed in her laboratory.Her idea and the prototype were rigorously rejected.Nevertheless, her employer Organon applied for patents on her behalf in 1969, which were accepted.Years later, in 1977, the model proposed by Crane was sold throughout the USA under the name "Predictor".
Although her name was on the patents for the device, Organon licensed the product to three over-the-counter pharmaceutical companies, and Crane never received a penny for her design.
She had to sign away her rights for a dollar and never saw that dollar.
Crane and her partner Ira Sturtevant, who supported Crane in her endeavors, later formed an advertising and design firm called Ponzi & Weill.
Technique & Materials: | Oil and ink on canvas |
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